Drug safety and Pharmacovigilance (PV) have evolved and grown significantly more complex over the past decade due to higher data volumes, evolving regulations, increased influence of emerging markets and the emergence of social media and innovative technological advances. The phenomenal reach of the internet has led to a revolutionary shift in how people are communicating with one another, with digital platforms and applications quickly becoming the go-to form of communication in the era of Web 2.0. Supriya Desai MD, PGDBM, Director of Medical Safety Operations at Sciformix Corporation explains the relevancy of the social media in Drug Safety.