The increasing challenge of patient recruitment for clinical research studies has been widely reported in recent years as demand for patients has increased and study inclusion criteria have become more complex. The core markets for clinical trials, including North America and Western Europe, have seen the greatest pressure. Kim Ribeiro, at PAREXEL International, discusses howthis has resulted in the need for greater optimisation of patient recruitment strategies.http://jforcs.com/jcs/wp-content/uploads/edd/2012/11/1-Social-Media-Advertising-and-Minority-Patient-Recruitment.pdf