Pharmacovigilance will always be about protecting patients. The
discipline is rapidly evolving into something greater than regulatory
compliance; increasingly, pharmacovigilance has a central role to
play in product development and product management activities,
and in infl uencing portfolio decisions; Cheryl Key, MBBS, MFPM
Head of practice PV platform services/Principal Medic at
ProductLife Group, reports the main trends that some life sciences
industry leaders have identified.