Current Edition

Incorporating Patient-reported Outcomes into Comparative Effectiveness Research

Healthcare is moving towards a patient-centric model, demanding a corresponding shift in clinical research design to reflect the incorporation of the voice of the patient. Jennifer Harrell of CuttingEdge Information looks into comparative effectiveness research (CER), imperative to the success of a product and unrivalled in its ability to demonstrate the benefits of a product over competitors by examining efficacy, patient response, and cost-analysis.