Hypertension, the leading cause of cardiovascular disease and deaths globally, is a well-established, easily detected, and modifiable risk factor for cardiovascular disease. Dr Winter and Bobby Stutz of AtCor Medical outline that over the last decade the advent of techniques to non-invasively monitor the effects of arterial stiffness (and the accompanying changes in wave reflection) through the analysis of the central BP waveform, or Pulse Wave Analysis (PWA), has provided new and important information relevant to improving BP assessment and management.