Medical affairs and marketing worked hand in hand but at the
same time this relationship was sometimes also conflictual. It was
common for the marketing department to see medical affairs as
the “sales prevention department”. In this article, Manolo Beelke,
Senior Medical Director, Medical & Scientific Affairs at Worldwide
Clinical Trials, defines how this vision is changing now towards a
solutions-focused partnership with marketing. These changes offer
the opportunity for a new type of partnership between medical
affairs and commercial activities. This collaboration can create
scientifically-minded and medically-driven marketing.