It is not a passing fad but a permanent shift. ePharma consumers are here to stay. It means that pharmaceutical and medical device companies must adapt to the new digital environment. While change is inevitable in any industry, this may be the first time that neither industry nor regulators but rather patients are driving this shift. Liz Moench, President and CEO of MediciGroup® Inc discusses how patients are already leading the charge and doctors, medical centres and clinical researchers are joining them across the globe.