EOM 1352: Fri 7 June 2024, 11:36

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Europe

Pharma Inside Purdue Pharma’s media playbook: How it planted the opioid ‘anti-story’

In 2004, Purdue Pharma was facing a threat to sales of its blockbuster opioid painkiller OxyContin, which were approaching $2 billion a year. With abuse of the drug ...
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Europe

Marketing Sanofi and Regeneron’s medical congress campaign focuses on type 2 inflammation education for docs

As Sanofi Genzyme and Regeneron continue to add indications for their next-gen immunology treatment Dupixent, the partners have created a separate unbranded cam...
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Europe

Pharma Merck, Bayer’s trial win for heart failure rival could actually boost Novartis’ Entresto

Novartis' Entresto, the clear-cut market leader in heart failure, has been soul-searching since its highly touted trial in an untreated population fell flat. No...
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Europe

Leo Pharma hits the streets for psoriasis anti-stigma campaign

Leo Pharma wants to destigmatize psoriasis. Its latest awareness campaign for the autoimmune skin condition will use videos, animations and infographics to try ...
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Europe

Torrent made children’s OTC meds with bacteria-tainted water, FDA says

In August, Torrent Pharmaceuticals recalled dozens of lots of over-the-counter cough syrups, nasal sprays and rectal suppositories that put children and adults at ri...
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Europe

Arabkir Joint Medical Center & Institute of Child and Adolescent Health joins the Patient Network Explorer platform, expanding Clinerion’s global hospital network to Armenia.

ꟷ    Arabkir Joint Medical Center & Institute of Child and Adolescent Health gains visibility for participation in international clinical stu...
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Europe

Protein could offer therapeutic target for pancreatic cancer

A protein that drives growth of pancreatic cancer, and which could be a target for new treatments, has been identified by researchers at the Crick. The study, publi...
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Europe

Vaccines Merck’s Ervebo, the world’s first Ebola shot, wins inaugural approval in EU

After years in development and outbreaks that have claimed thousands of lives, the world has its first licensed Ebola vaccine. Merck’s Ervebo&nbs...
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Europe

What has Zantac recall cost drugmakers? Dr. Reddy’s gives a hint

A host of generic drug makers recently recalled their generic Zantac from the U.S. market after the FDA raised concerns about how much of an expected carcinogen was ...
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Europe

Marketing Bayer highlights the human value of its products in its biggest image campaign ever

Bayer’s new corporate campaign—the largest in its history—turns science into a verb. The effort, “Why We Science,” launched recently with a series of TV ads along wi...
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