The healthcare industry needs a fully connected IT infrastructure,
integrating information from multiple systems to ease
administrative workloads, facilitate patient-provider collaboration,
and improve quality of care. In this sense, big data can be seen as
part of a wider movement toward patient-centric connectivity,
enhancing the overall patient experience both directly and
indirectly. This calls for an in-depth analysis of how big data
is currently affecting the industry, affirms Tarquin Scadding-
Hunt, CEO at MD Group, and how we can build on this to place
a patient-centric data system at the core of big pharma business
strategy.