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Big Data + Personalised Medicine + EDC: Levelling the Playing Field in Emerging Markets

In this article, Zaher El-Assi at Merge Healthcare provides an overview of how clinical researchers can leverage advanced information technology to strengthen their ability to meet the demands of increasingly complex studies and larger data sets – all while remaining compliant within an ever-changing regulatory landscape. In particular, this piece focuses on the opportunity that clinical researchers in emerging global markets have to leapfrog organisations in established markets by capitalising on unique attributes that position them well in the age of Big Data and personalised medicine.
Technology 1 – EDC – Big data