Current Edition

Benefiting eCOA through the Right App Strategy

Chris Watson, Director of Product Strategy for Exco InTouch, explains how electronic clinical outcomes assessment (eCOA) providers are facing heightened demand for user-friendly, accessible solutions that facilitate hassle-free participation in clinical trials. This has sparked debate on how to deliver apps across the different operating platforms of iOS, Android and Windows in order to provide the best user experience. In particular – and for good reason – the use of native apps is becoming an increasingly popular choice.