Mobile health (mHealth) may be the buzzword of today, but unlike many other buzzwords, this one will not be just another flash in the pan. Mobile health offers the life sciences industry far-reaching capabilities to connect with various stakeholders — from patients and caregivers to physicians and pharmacists. Sarah Ray, Senior Research Analyst from Cutting Edge Information, provides this article on understanding the importance of mobile health for pharma, with the mention of some mHealth figures.