Current Edition


Want to Better Recruit and Retain Patients? Think Like One

To understand what motivates patients to participate in a clinical trial, study coordinators and protocol designers must learn to think like a patient. This principle may sound obvious, but it is easy for clinical study designers to focus on the data and the trial budget, and to lose sight of patient needs. Ryan McGuire at Cutting Edge Information provides an overview of the most effective patient motivators and how these blend clinical trials’ emotional aspects with convenience.