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Discovery Park: Wed 13 November 2024, 10:35
ramusmedical

Patients as People: Operational Empathy Remains a Key Driver of Recruitment Success

Big data, artificial intelligence and digital platforms have dramatically transformed the clinical research landscape. Yet despite these extraordinary advances in technology and communication tools, the prevailing challenge of clinical trials has remained constant for decades: recruiting and retaining qualified patients. Tom Ruane at Parexel explains why operational empathy remains a key driver of recruitment success, even during COVID-19.

 

Catalyst: Fri 8 November 2024, 14:16
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