Current Edition

Advantages and Challenges of Outsourcing Post-marketing Study Activities

In the past, life science companies went through numerous clinical trial phases before gaining market approval and launching their products. Once those products were on the market, testing them was seldom a concern. However, in recent years, the necessity of proving that a drug works in the real world has become vital for a number of reasons. Todd Middleton at Cutting Edge Information discusses that among other goals, these studies assist in maintaining marketing authorisation, earning product reimbursement, collecting real-world evidence and improving market share.