Tim Davis, CEO and Founder of Exco InTouch shares his views on the emergence of a new player in the completion of clinical outcome assessments (COA) in the last decade: electronic data collection. This method of capturing information directly from patients is proving to be an ever-more valuable tool for sponsors, sites and patients themselves, facilitated by the global growth of mobile technology. It has created a new, more efficient way to access patients and provides an ideal platform for capturing assessment data, commonly known as patient-reported outcomes (PRO).